Who Needs MOBE Training? You Do.

You obviously want to make more money, and are thinking of affiliate marketing if you are reading this article. It seems easy, you get some products, put links out and have people click those links, and voila,you make money.

On the most laymen explanation, sure, that’s how it goes. But the amount of background work you need to put in to create those link and actually get people to click them can be quite overwhelming when you don’t know what you are doing.That’s why you need MOBE training programs and MOBE products.

MOBE Training Programs and Products

Ongoing business training is an essential component of your business journey. With MOBE training programs and products offered in the MOBE Marketplace you can stay ahead of the learning curve. You get to use top industry training products, tools and solutions that allow you to build your business with ease. MOBE training programs and products categories range from online marketing, lead generation, sales, outsourcing, business setup and many more.

My Top Tier Business Education

My Top Tier Business MTTB is a market leading MOBE training system encompassing online business training programs and business systems all wrapped in one. The 21 step program is offered in high quality videos, and explains different online business models.

Through this MOBE training program, you get access to a free personal live coach to hold your hand throughout the steps and clear things up when you get stuck. In less than two years this program has paid out over $15 Million in commissions to people who have taken the 21 Steps and implemented them in their online business.

So, How Do I Get MOBE training?

If you are looking for a system that produces results, you have found it. There are many testimonies of people who have earned huge commissions with the MOBE affiliate program. You can join this group of successful MOBE consultants by just registering with the MOBE affiliate program, or contact the 24 hours MOBE support center to find out more.

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The Number 1 Reason People Hesitate to Join the MOBE Affiliate Program

Starting your own business is a scary thing. There is no guarantee for success. Maybe you have been thinking of going into online marketing, but you have seen so many people invest in affiliate marketing and fail miserable at it. Some never even make a single cent. So you are hesitant to join the MOBE affiliate program.

You are not alone. Many people are afraid to venture into entrepreneurship, and the biggest obstacle comes from their mindset. It is how you think that makes you question your success chances even though you know many other people have had great success in this niche.

‘Employee’ Mindset

Most people start off with a job. You graduate and then you get a job and work for some time. You get used to showing up, doing the work, and getting paid. It’s a simple transaction. Your money is guaranteed every month end. You can still get paid even if your work is mediocre at best.

When you become an entrepreneur, for example, joining a program like the MOBE affiliate program, the landscape changes. There is no guarantee for money. You can put in ten hours a day every single day for a week and not make a single cent if you are doing the wrong thing. This is what scares people from joining programs like the MOBE affiliate program.

Think Like an Entrepreneur

If you want to be successful in business, you have to learn to think like a business owner. You need to understand that you get paid when you produce results, not merely just doing work. If you want to be a MOBE consultants, you have to realize you get paid to bring in commissions. You promote MOBE products and MOBE events, and get a percentage of the sale. You won’t get paid for merely creating pages and links without conversion.

The only way you are going to bring commission is focusing on generating quantity and quality of clicks. This means creating your pages, placing ads, getting people to click those ads, and then some of them going to your links to buy.

Conclusion

Your success with the MOBE affiliate program is really dependent on you. You need to shift your way of thinking from an employee mindset where you get paid for putting in the hours, and realize that as an entrepreneur, your money comes from results. You have to take full responsibility for your results and make sure your links are generating proper traffic and generating conversion.

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MOBE Training: Negotiating for Business

MOBE Training: Negotiation is an important part of entrepreneurship. You have to negotiate to get the best deals at reasonable rates and the best quality, otherwise you will be spending a maximum on everything, and funds dwindle fast when you are on that situation.

People are hesitant about negotiate deals because they are not sure how to go about it. Like everything else, there is the right and the wrong way of going about negotiating to get better deals, and this list gives a few tips to use when negotiating for business.

1)      Know What You Want

MOBE Training: When you don’t know exactly what you want to get out of the negotiation, you could end up with anything, and sometimes that is worse than what you started with. Before you even approach someone for a better deal, know exactly what kind of deal you want.

2)      Prepare for the Negotiation Meeting

MOBE Training: Approaching a negotiation meeting without sufficient information is very counterproductive to your efforts because the other party may use your lack of knowledge to gain the upper hand in the negotiation process. Do a proper research of what you are negotiating for, and be reasonable when you ask. An unbelievably unreasonable offer will get you flatly turned out before the negotiation goes anywhere.

3)      Have a Negotiation Strategy

MOBE Training: Arrange your approach to the negotiation clearly.A basic negotiation strategy will start with an opening offer, which is the most important because it set a benchmark for all subsequent offers.Once you make an offer, the other party will either accept, reject, or counteroffer you. The other party might reject your offer and ask you to come with a better offer.That’s a situation you should never accept, it’s akin to negotiating with yourself, and the other party will just keep forcing you to lower your offer until they are satisfied.

Negotiation is an important part of life, especially in business. It’s a shrewd game of skill, smart thinking, discipline, creativity, and good timing. Emotions, egos, or luck have no place in the process. Poor negotiation skills can cost you a lot of money on things you really didn’t have to spend much for, so use the tips above to plan and executive your next negotiation successfully.

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MOBE Digital Audio Marketing Review

With the rise of online radio came the opportunity for digital audio advertising through streaming platforms like Pandora and Spotify, but is this latest trend worth spending your money on? Find out in this short but comprehensive MOBE review below.

There Is a Huge Market

 

Pandora alone has 81 million subscribers, with a large majority subscribed under 'freemium accounts'. These means millions of potential customers will be exposed to your advertisement when the access their free accounts online.

Its Targeted

 

Audio streaming platforms offer targeted marketing that lines your advertisement with your potential clients. This includes people in your local area, and other demographics you might be targeting. So a majority of people exposed to your advertisement already have interest in products like yours, hence conversion rates are likely to be high.

Less Clutter 

 

Most audio streaming platforms offer only one advertisement per interaction. Consumers won't be exposed to a commercial every few minutes, which generally makes them tune off or become indifferent to advertisements. Instead they will hear your and repeatedly through their interaction, which will imprint information about your product clearly.

No Push Marketing

 

Consumers do not like having advertisements pushed into their private space, for example, pop up advertisement while they are browsing. They might develop a negative view of a company that pushes advertisements on them, and not want to use its products. With digital audio streaming, they already expect advertisement because they are on free accounts. 

Alternative Audience Engagement

 

Audio streaming platforms offer more than just advertisements. You can also engage your consumers through many direct interactions offered by the platforms. For example, in Spotify you can create branded playlists with tracks chosen by your consumers. Whenever a user accesses that playlist, they will be exposed to your company information.

Conclusion

 

Digital audio marketing offers a new way to connect with a large pool of potential customers worldwide in a non-evasive manner. It is growing tremendously, and gives your advertisements a unique airplay per interaction. Because of its many perks, this MOBE review comes to a conclusion that digital audio advertising should definitely be part of your marketing campaign.

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Matt Lloyd Advice on Selecting a Traffic Method

One question most affiliate marketers and online entrepreneurs usually ask is 'How can I find a traffic generation method that does not cost a lot?' When addressing this question, Matt Lloyd says this is the wrong question to ask. Marketers should rather be asking 'What traffic method is going to generate the greatest return on investment?'. He says one of the biggest mistakes new marketers make is sourcing for traffic generation methods with an intent of spending the least amount of money possible. The think that because they spend less on purchase, the expenditure will not cut much into their investment returns.

Investment Return Versus Investment Cost

The investment price, however has nothing to do with the value it can create. Instead of choosing a lower investment traffic method, study your available options and find the one that will offer the best returns. For example, a $5 source of traffic that offers you mere clicks, or a $200 source that guarantees a certain number of buyers. Of course the wise decision will be the $200 source, which even though might cost a lot more than the first option, you know you will make good returns from it.

Final Thought

It's easy to choose the cheapest traffic sources when you are just starting out and have very little money to spend, but the learning curve from can be quite steep. It could take months for you to get it right, especially if you are working a day job and have only so little time to spend. Your time will be consumed by maintaining the blog and creating search engine friendly content, when you should be growing your lists and converting your leads to sales. So, to answer the question 'which traffic method is going to give you the best return on investment', Matt Lloyd advises paid traffic that can guarantee you actual buyers.

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Do What You Hate and the Money Will Follow - Mobe Training

Doesn't everybody wish they could wake up on Monday morning before the alarm goes off and, with the giddy anticipation of a joyous and productive day, dash off to their office or studio (or the beach) to make another day's handsome living doing what they love?

There are conflicting opinions about the wisdom and practicality of doing what you love for a living. However, finding something you hate could potentially net you a goldmine.

What's Love Got to Do with It?

A recent national survey reveals that more than 50% of all U.S. workers are dissatisfied with their jobs. Worse, it's the eighth straight year that The Conference Board has found this to be the case while conducting their Job Satisfaction survey.

You probably know the feeling—the dread and emptiness that creeps up slowly on you Sunday mid-afternoon. By Monday morning, it's a full-blown feeling of dullness, like sucking the vibrant color out of a rainbow. Time to go back to your no-longer-interesting (or maybe never-was-interesting) job.

Does a person become dissatisfied with their job because (a) the job actually is a bad fit for them and devoid of challenge, or (b) because they believe they could "do what they love and the money will follow?" There aren't any statistics that answer this question, but it's likely a bit of both.

The idea seems to originate with Marsha Sinetar's 1989 book, Do What You Love, The Money Will Follow. Criticism of the book cites an absence of solid instruction on how to do it, while leaning instead toward the idea that lack of self-esteem is what keeps people in unsatisfying jobs.

Sinetar's idea implies that you should somehow be able to make money doing what you love. The fact is, people may love a lot of things—activities they've chosen to do because they love them. These activities don't always translate into money though.

Wisconsin-based author Penelope Trunk, who has founded four startups, sees absurdity in the idea of focusing one's work life on what you love. In her blog, she writes:

"So it's preposterous that we need to get paid to do what we love because we do that stuff anyway. I am a writer, but I love sex more than I love writing. But I don't sit up at night thinking, should I do writing or sex? Because career decisions are not decisions about 'what do I love most?' Career decisions are about what kind of life do I want to set up for myself?"

For entrepreneurs seeking to create a satisfying career and income, approaching it on the basis of what you love may not be the way to go.

Entrepreneurship, Ability, and the Value of Hate

Rather than trying to figure out your passion—the thing you love—and attempting to become successful and wealthy from it, you may want to consider approaching it from the opposite direction.

New York Times bestselling author, speaker, and entrepreneur Grant Cardone suggests that if you want to start a successful business, focus on your talents and abilities: "Everyone has some special thing," he wrote in his book, How to Make Millions in Business. "If you don't, find something you hate and get special at it."

"Something you hate" is another way of saying "a problem; something that bothers you or someone else."

The essence of entrepreneurism is solving people's problems … for a fee. An entrepreneur sees a need and fills it; they identify a demand in a market and provide the product or service to it.

Gardening, cleaning, and painting businesses, promoted properly, can often thrive because most people don't want to do those jobs themselves. It's a problem that people are willing to pay someone else to handle. Web developers, SEO experts, and related internet professions have done very well in the past 20 years or so because, for the average prospect, these technical subjects are daunting—they are more than willing to pay the expert to handle it.

So, if a person can identify problems—a need, want or set of less-than-optimum circumstances—and has the willingness and skill to address those problems, they can be on their way to profitable entrepreneurism.

Not everyone has "some special thing." In that case, look around. Is there a problem or need in your life or the world around you? Perhaps something that annoys you that you wish you could change? Chances are, it annoys other people too … and they would pay to have it fixed.

For instance, a parent became aware of low and declining literacy scores in the schools in her state. She knew that semi-literacy and illiteracy could limit what a person could accomplish in life. But, more personally, she dreaded having to deal with illiterate people. So, she attacked illiteracy by starting a tutoring business in her area. She found that other parents were at their wit's end with the school's failure and were willing to pay someone for results.

The more people you can solve a problem for, the more money you'll make. Two modern examples of this are Uber and Airbnb—global companies which solve the problems of the high costs of taxi service and travel accommodations, respectively. Uber, founded in 2009, had revenue of $1.5 billion in 2015; Airbnb, founded in 2008, had 2015 revenues of $900 million.

The Take-Away

Entrepreneurship isn't really about what you love, unless what you love can solve a problem for people … and the more of them, the better.

While "hate" may be a strong word, look around your city, country, or the world and identify situations that bother or frustrate you or others. When you begin to look at the world in terms of problems and solutions, you will begin to see opportunities.

If you start a business, you're going to exert time, effort, and money. You can leverage those resources by basing your business on the solution to a problem that affects a larger number of people rather than just a few, thus giving you a potentially larger customer base and revenue.

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Google Redesigns Their Logo … and Why Yours is Crucial for Your Business

On Tuesday, September 1st, Google released yet another redesign of its iconic logo. This is the fifth variation since the company started in 1998.

The new design uses a sans-serif typeface, similar to the one used by Google's newly created holding company, Alphabet. The company stated that the new design reflects the way in which people interact with Google products across all devices and apps.

Designing a logo for your company deserves a lot of your attention. The right logo, by its design alone, has the power to attract new customers to your business. To grow your Business, your logo will be your calling card.

Making a huge change to your image long after you've established yourself can be as risky as changing the phone number that all your clients use to contact you. It can cause havoc for you and for them. Google however, has only ever made slight alterations and not wholesale changes to their logo.

For example, would Nike dare contemplate crossing out their iconic Swoosh? There's no need to Google that answer; the Nike Swoosh has become a globally recognisable logo that attracts many consumers to the brand. In fact, prior to 1995, the word "Nike" would accompany the Swoosh on all merchandise. However, due to the instantly recognizable nature of the Swoosh, and as a form of de-branding (to appear less corporate and more personal), Nike successfully uses the Swoosh as a stand-alone brand logo.

Here are a few points to help you understand the importance of a logo for your business:

The Face of Your Company

Think of it as a graphical embodiment of your entire company: the values, the service, the ethos. Minute details such as colors, fonts and images symbolize important information to help customers identify your core brand.

When your business becomes successful, your logo will become your stamp of success; letters, emails, merchandising and marketing material will proudly display your highly recognizable "face" without the need for much explanatory text.

Take McDonald's' legendary "Golden Arches" symbol as an example. According to an article on Business Insider, a survey by Sponsorship Research International found that 88% could identify the arches and only 54% could name the Christian Cross (as reported by Fast Food Nation).

When you create a logo that is as identifiable as McDonald's, you're on the right path.

The Specifics of Design

Whether your style preference is minimal or elaborate, the most important factor is whether your logo is effective. Be sure that you choose design, colors and images relevant to your company so that customers can almost get a concept of your company just by looking at the logo.

Let it speak to customers in a way that is inviting, memorable and informative.

Google's colors are instantly identifiable and the lettering is clear, comprehensible, and accessible. It's not harsh or edgy—qualities that would not as effectively convey the character of their user-based service.

Typically, cutting-edge firms and tech companies tend to have angular lines to convey speed, while service-oriented firms have rounded logos to provide a sense of trust. Consider the logos of the following tech companies:

• Microsoft
• Hewlett-Packard
• Canon

Compare them to the following service-based firms:

• UPS
• Bupa
• Vistaprint

There are exceptions to this unwritten rule. If you're going to break it, make sure that the final logo doesn't express the wrong "vibe" through style elements that are contradictory to your company's philosophy.

Know your company. Design accordingly.

Return on Investment

It's worth noting that a well-designed logo suggests far more professionalism and credibility, compared to a poorly designed, cheaper logo. And in today's market, where mediocrity is not tolerated, it is vital that you expend that extra effort and money on the design. After all, your logo will appear on all of your marketing campaigns, so the last thing you want to do is repel customers with amateurism—defeating the entire purpose of marketing.

Some of the world's biggest companies spend millions of dollars on their logos because they realize the importance of a good brand and image. In 2000, BP (British Petroleum) spent $208 million (£136m) introducing its current sunflower design. Some companies can easily spend thousands of dollars altering single details such as font and color.

Over time, as customers begin to familiarize themselves with your logo, they'll begin to trust the company behind "the face" and will be more likely to respond actively to successive encounters with the logo—potentially leading to increased customers and sales.

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AskMattLloyd Episode 196: "What is the no. 1 skill an entrepreneur needs...

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MOBE Training - How to Get Consistent, High-Quality Traffic

Many Internet marketers who are just starting out share the same frustrations about traffic.

Either they can’t get consistent traffic, or the traffic they’re getting doesn’t convert, or they don’t have $10,000 to test 20 different traffic sources in hopes to find one or two that are profitable.

But what if I managed your traffic campaigns for you? Would that be a solution? I’m talking about going and cherry picking all of my proven traffic sources and then placing your ads there. Sound good?

Buying Power Advantage

The reason I’m asking is because MOBE will soon be opening a new traffic co-op. Now, maybe you’ve been involved with co-ops before, but this one is very different. You’ve never seen a co-op quite like this one. I promise.

For starters, I’m personally going to test it first. And I’m going to cherry pick exactly which traffic sources convert. If they don’t convert, we won’t use them. Period.

Of course, the main advantage is that MOBE has a huge buying power—and we’re in a position to leverage it on your behalf.

For example, let’s say you want to do a solo ad that costs $1,000. So, you go to the solo ad vendor and ask for the best possible deal they can give you. The vendor will say, “Well, it’s a thousand dollars, just like it says on the website.”

However, if I go to that same vendor and tell him I want to buy 50 of those solo ads over the next three months, do you think they’ll be willing to negotiate a bit more based on the volume I’m doing? Of course, they will. That’s collective buying power and I’m leveraging MOBE’s size and reach in exchange for discounts.

And when you’re talking about spending $100,000 per month on traffic at a minimum, you can often get somewhere between 30 percent and 40 percent off retail. That’s hugely important because it can mean the difference between being profitable or being stuck and unable to grow your business.

 

Margin Protection

There’s a saying in Internet marketing: you make your money when you buy thetraffic.

If you’re always paying retail for traffic, chances are, that’s your margin. And it’s very hard to be profitable when your margin is being eaten up by advertising costs.

But when you buy traffic at wholesale costs—as MOBE will do on your behalf because we have the volume—you save a lot. You get much, much better deals.

Quality Control

I’m always on the lookout for high quality traffic sources and, at MOBE, we know what to look for. For example, we always make sure we’re going to traffic sources that are constantly replenishing their leads. Otherwise, the same leads would keep seeing the same offer over and over, and it would just be a matter of time before they stopped buying.

Another way we gauge the quality of a traffic source is by looking at how often their leads have been exposed to MOBE. The vendors we’ll be doing deals with have very little exposure to MOBE and the reason is simple: the average MOBE partner doesn’t buy $1,000 solo ads. The vast majority of them spend closer to $100 on a solo ad.

Finally, you need to understand that many of the traffic sources I’m looking at have a minimum buy-in, usually in the range of $10,000.

So, these are traffic sources that many of our partners wouldn’t be able to work with on their own. But with us investing on your behalf, you can gain access to these vendors—and their high quality, untapped leads.

Matt Lloyd

 

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MOBE - The One Thing You Need To Succeed In LifePath

Forget about age. Forget about past experience. In fact, forget about your past all together. It won't determine your success in starting your very own LifePath business.

What will you ask?

Desire. Scratch that, a Burning Desire. Sound far fetched? Let me explain.....

I've found that the biggest reason why people fail in starting a LifePath business, or any home based business for that matter, is that they go into it with the wrong attitude. If you think that your buying some magic income generating machine, that runs automatically, then think again. Its those that put in the work in the beginning to set themselves up, that go on to make six figure incomes in a month.

'But Matt, isn't the whole reason for buying a LifePath home based business that you can work less and earn more?'

Sure- look, I'm not saying that you have to put in 10 hour days. What I am saying is that you must be consistent with your efforts, even if its only for one or two hours a day. Personally, I put in three solid hours, but I'm aiming high. Its not so much about the hours you put in, but rather its about the action you take.

I've had associates ring me up and say 'Matt, I'm not getting results, what am I doing wrong, why is this so hard, etc, etc'

Then I ask, 'Ok, so tell me, what have you done today to create more leads? What have you done to develop your leadership abilities? What have you done to help your own team members succeed?'

And then come the excuses....

This isn't really a hard business- the system is there, and has been proven countless times. But its up to each of us to ensure we follow it, and to ensure our own team members follow it.

Here it is;

1.) Generate a lead
2.) Contact your lead, and qualify whether they are right for the business
3.) Direct them to one of our information sessions- eg a webinar, or website
4.) Call them back, and collect a decision.

Easy right?

Till next time my friends,

Matt Lloyd
www.theroadleasttravelled.com

The hardest phase in starting any business is the beginning. Its here that you either sink or swim.

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