It
is important that you create well crafted, killer content that leads to closed
deals. But, as good as your email body should be, it serves no purpose if it
does not get opened. Your email needs to be able to cut through the clutter and
capture a prospect’s interest enough to get opened. Below are three tips that
will help you increase your email open rate.
1) Maximize Your Email Subject Line
The
subject of your email plays a great part in the email getting opened. Create a
specific, direct subject that tells the customer what to expect in the email,
while raising their curiosity enough for them to want to open it.
Research
caution against emails with 60-70 characters. Marketers refers to this as the
‘dead zone’ of subject length, and emails with that may characters in their
subject line hardly ever get opened. Subject lines with 49 characters and below
proved to get opened more often.
2) Create a Catchy Hook
The
first sentence of an email is critical in consumer decisions to keep reading.
After looking at the subject of the email, customers will actively read the
first sentence to decipher the email’s worth. If you don’t say anything that
interests them within those first few seconds, you lose them. They just move on to the next email out of
the masses in their inbox.
This
first sentence becomes even more important in nowadays settings because more
people are reading emails from their smartphones. Most smartphones display the
subject of the email and a preview of the first few words of the message.
Because of this display layout, it’s important that your first sentence must
really be something personalized to the recipient’s needs.
3) Reduce Spam Triggers
Most
email providers will let you know if your email has red flag content that’s
likely to get it marked as spam. Excessive use of sales prompt words like
‘buy’, ‘order’, and ‘clearance’ are likely to send your email straight to the
spam folder.
Some
of the words with the most selling power are also among the ones to trigger
spam filters most, e.g. ‘click here’. Words such as this one will get you
clickthroughs; people will continue to click your link and go to your page.
Minimize the use of all other spam trigger words, and only use the ones that
will serve you a purpose. See also The importance of an Email list
0 comments:
Post a Comment