MOBE Training: How to Get You Emails Opened

It is important that you create well crafted, killer content that leads to closed deals. But, as good as your email body should be, it serves no purpose if it does not get opened. Your email needs to be able to cut through the clutter and capture a prospect’s interest enough to get opened. Below are three tips that will help you increase your email open rate.

 1)      Maximize Your Email Subject Line

The subject of your email plays a great part in the email getting opened. Create a specific, direct subject that tells the customer what to expect in the email, while raising their curiosity enough for them to want to open it.

Research caution against emails with 60-70 characters. Marketers refers to this as the ‘dead zone’ of subject length, and emails with that may characters in their subject line hardly ever get opened. Subject lines with 49 characters and below proved to get opened more often.

      2)      Create a Catchy Hook

The first sentence of an email is critical in consumer decisions to keep reading. After looking at the subject of the email, customers will actively read the first sentence to decipher the email’s worth. If you don’t say anything that interests them within those first few seconds, you lose them.  They just move on to the next email out of the masses in their inbox.

This first sentence becomes even more important in nowadays settings because more people are reading emails from their smartphones. Most smartphones display the subject of the email and a preview of the first few words of the message. Because of this display layout, it’s important that your first sentence must really be something personalized to the recipient’s needs.

      3)      Reduce Spam Triggers

Most email providers will let you know if your email has red flag content that’s likely to get it marked as spam. Excessive use of sales prompt words like ‘buy’, ‘order’, and ‘clearance’ are likely to send your email straight to the spam folder.

Some of the words with the most selling power are also among the ones to trigger spam filters most, e.g. ‘click here’. Words such as this one will get you clickthroughs; people will continue to click your link and go to your page. Minimize the use of all other spam trigger words, and only use the ones that will serve you a purpose. See also The importance of an Email list

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Where Should You Target Your MOBE Products Promotions?

The MOBE affiliate program has consultants all over the world, and this can get confusing for people on international markets when it comes to promotion. Should they promote MOBE products in their own localities or abroad, or do both?

Language

MOBE products are only in English, which is not to say it will always be that way. But currently, they are in English, and the majority customer base is in English speaking countries. Most MOBE consultants are based in the United States, and that is a good market to target. The audience is more receptive to business training, so they are already a step closer to accepting and purchasing when you promote MOBE products to them. The market is open even to international MOBE consultants; you are not only limited to your own country.

The digital age has made it easy to target your ads to specific locations. You can select the region, country, state, even city you want your ads to be viewed, and currently you should focus more on the US, because that’s where the majority of buying customers are.

Non-English Speaking Markets

MOBE endeavors to bring MOBE products and business training to the rest of the world. We are currently looking at translating our materials into other languages—first Spanish, then Chinese and others. This is a big step that will require a lot of work to be done to come to realization. Live communication is a big part of MOBE, so the company will have to find and hire qualified customer support, telephone coaches and live presenters who speak those languages. It will have to find staff who are skilled in affiliate marketing and can sell MOBE products in those languages. In short, MOBE will to need to create entire teams to support the language.

Conclusion

The US is the most fruitful market for MOBE products, but that in no way means you cannot promote MOBE products to other English speaking countries like Canada, Australia and the UK.If you believe you can make sales in those countries, by all means, put some of your efforts towards thosemarkets.

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Matt Lloyd On Positive Mindset During Business Hardships

When you are starting your business from the ground, you will probably face a lot of dark times. Things might not be going the way you intended, you’ll be short of fund, and have your hands full keeping everything together. It can be demotivating, and it one of the major reasons most entrepreneurs quit within their first year.

It is part and parcel of the business world, and the only way to deal with it is through a positive mindset and a will to move forward.

MOBE founder, Matt Lloyd, like any other entrepreneur, is no stranger to those dark times. When he started his online marketing business back in 2008, he didn’t make any commission for months. Even after investing heavily and putting in 10 to 12 hours a day of work. 

Protect Your Investment

One of Matt Lloyd’s most motivating factor during those days was the investment he had made into the business. He says because he’d put in not only a lot of money, but also a lot of time into it, he was resolute to see it through to success.

When you are facing difficulties with your business, think of the money and time you have already invested in. You have come as far as starting your business, a step many people never reach. Now it’s the time to buckle up and protect your investment. 

Take Courage from Others

Because he could see other people who had become successful in the business he had invested in, Matt Lloyd said he knew success was possible, and that motivated him. As a MOBE consultant, you know there are a lot of other MOBE consultants who have made hundreds of thousands of dollars with the MOBE affiliate program. Research and evaluate your strategies to find out what they are doing to succeed, and reinvent your approach.

Be Deaf to Outside Negativity

Matt Lloyd says one of the things that helped him develop a resolute mindset was the people around him that told him he couldn’t succeed. There will be people around you who don’t understand or believe in what you are doing, or they are just trying to look out for you, so they might try to steer you towards another path they think would be more fruitful for you. Focus on your business and goal for success, and ignore all the outside noise. 

Conclusion

A positive mindset will get you through the hardest of times in business. Be clear of what you want to achieve and go for it. It might take a little longer, or be a little harder to get, but resolve to get it. If your first attempt doesn’t work, go back to the drawing board and evaluate what you can improve to achieve your goal.

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Who Needs MOBE Training? You Do.

You obviously want to make more money, and are thinking of affiliate marketing if you are reading this article. It seems easy, you get some products, put links out and have people click those links, and voila,you make money.

On the most laymen explanation, sure, that’s how it goes. But the amount of background work you need to put in to create those link and actually get people to click them can be quite overwhelming when you don’t know what you are doing.That’s why you need MOBE training programs and MOBE products.

MOBE Training Programs and Products

Ongoing business training is an essential component of your business journey. With MOBE training programs and products offered in the MOBE Marketplace you can stay ahead of the learning curve. You get to use top industry training products, tools and solutions that allow you to build your business with ease. MOBE training programs and products categories range from online marketing, lead generation, sales, outsourcing, business setup and many more.

My Top Tier Business Education

My Top Tier Business MTTB is a market leading MOBE training system encompassing online business training programs and business systems all wrapped in one. The 21 step program is offered in high quality videos, and explains different online business models.

Through this MOBE training program, you get access to a free personal live coach to hold your hand throughout the steps and clear things up when you get stuck. In less than two years this program has paid out over $15 Million in commissions to people who have taken the 21 Steps and implemented them in their online business.

So, How Do I Get MOBE training?

If you are looking for a system that produces results, you have found it. There are many testimonies of people who have earned huge commissions with the MOBE affiliate program. You can join this group of successful MOBE consultants by just registering with the MOBE affiliate program, or contact the 24 hours MOBE support center to find out more.

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The Number 1 Reason People Hesitate to Join the MOBE Affiliate Program

Starting your own business is a scary thing. There is no guarantee for success. Maybe you have been thinking of going into online marketing, but you have seen so many people invest in affiliate marketing and fail miserable at it. Some never even make a single cent. So you are hesitant to join the MOBE affiliate program.

You are not alone. Many people are afraid to venture into entrepreneurship, and the biggest obstacle comes from their mindset. It is how you think that makes you question your success chances even though you know many other people have had great success in this niche.

‘Employee’ Mindset

Most people start off with a job. You graduate and then you get a job and work for some time. You get used to showing up, doing the work, and getting paid. It’s a simple transaction. Your money is guaranteed every month end. You can still get paid even if your work is mediocre at best.

When you become an entrepreneur, for example, joining a program like the MOBE affiliate program, the landscape changes. There is no guarantee for money. You can put in ten hours a day every single day for a week and not make a single cent if you are doing the wrong thing. This is what scares people from joining programs like the MOBE affiliate program.

Think Like an Entrepreneur

If you want to be successful in business, you have to learn to think like a business owner. You need to understand that you get paid when you produce results, not merely just doing work. If you want to be a MOBE consultants, you have to realize you get paid to bring in commissions. You promote MOBE products and MOBE events, and get a percentage of the sale. You won’t get paid for merely creating pages and links without conversion.

The only way you are going to bring commission is focusing on generating quantity and quality of clicks. This means creating your pages, placing ads, getting people to click those ads, and then some of them going to your links to buy.

Conclusion

Your success with the MOBE affiliate program is really dependent on you. You need to shift your way of thinking from an employee mindset where you get paid for putting in the hours, and realize that as an entrepreneur, your money comes from results. You have to take full responsibility for your results and make sure your links are generating proper traffic and generating conversion.

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MOBE Training: Negotiating for Business

MOBE Training: Negotiation is an important part of entrepreneurship. You have to negotiate to get the best deals at reasonable rates and the best quality, otherwise you will be spending a maximum on everything, and funds dwindle fast when you are on that situation.

People are hesitant about negotiate deals because they are not sure how to go about it. Like everything else, there is the right and the wrong way of going about negotiating to get better deals, and this list gives a few tips to use when negotiating for business.

1)      Know What You Want

MOBE Training: When you don’t know exactly what you want to get out of the negotiation, you could end up with anything, and sometimes that is worse than what you started with. Before you even approach someone for a better deal, know exactly what kind of deal you want.

2)      Prepare for the Negotiation Meeting

MOBE Training: Approaching a negotiation meeting without sufficient information is very counterproductive to your efforts because the other party may use your lack of knowledge to gain the upper hand in the negotiation process. Do a proper research of what you are negotiating for, and be reasonable when you ask. An unbelievably unreasonable offer will get you flatly turned out before the negotiation goes anywhere.

3)      Have a Negotiation Strategy

MOBE Training: Arrange your approach to the negotiation clearly.A basic negotiation strategy will start with an opening offer, which is the most important because it set a benchmark for all subsequent offers.Once you make an offer, the other party will either accept, reject, or counteroffer you. The other party might reject your offer and ask you to come with a better offer.That’s a situation you should never accept, it’s akin to negotiating with yourself, and the other party will just keep forcing you to lower your offer until they are satisfied.

Negotiation is an important part of life, especially in business. It’s a shrewd game of skill, smart thinking, discipline, creativity, and good timing. Emotions, egos, or luck have no place in the process. Poor negotiation skills can cost you a lot of money on things you really didn’t have to spend much for, so use the tips above to plan and executive your next negotiation successfully.

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Do What You Hate and the Money Will Follow - Mobe Training

Doesn't everybody wish they could wake up on Monday morning before the alarm goes off and, with the giddy anticipation of a joyous and productive day, dash off to their office or studio (or the beach) to make another day's handsome living doing what they love?

There are conflicting opinions about the wisdom and practicality of doing what you love for a living. However, finding something you hate could potentially net you a goldmine.

What's Love Got to Do with It?

A recent national survey reveals that more than 50% of all U.S. workers are dissatisfied with their jobs. Worse, it's the eighth straight year that The Conference Board has found this to be the case while conducting their Job Satisfaction survey.

You probably know the feeling—the dread and emptiness that creeps up slowly on you Sunday mid-afternoon. By Monday morning, it's a full-blown feeling of dullness, like sucking the vibrant color out of a rainbow. Time to go back to your no-longer-interesting (or maybe never-was-interesting) job.

Does a person become dissatisfied with their job because (a) the job actually is a bad fit for them and devoid of challenge, or (b) because they believe they could "do what they love and the money will follow?" There aren't any statistics that answer this question, but it's likely a bit of both.

The idea seems to originate with Marsha Sinetar's 1989 book, Do What You Love, The Money Will Follow. Criticism of the book cites an absence of solid instruction on how to do it, while leaning instead toward the idea that lack of self-esteem is what keeps people in unsatisfying jobs.

Sinetar's idea implies that you should somehow be able to make money doing what you love. The fact is, people may love a lot of things—activities they've chosen to do because they love them. These activities don't always translate into money though.

Wisconsin-based author Penelope Trunk, who has founded four startups, sees absurdity in the idea of focusing one's work life on what you love. In her blog, she writes:

"So it's preposterous that we need to get paid to do what we love because we do that stuff anyway. I am a writer, but I love sex more than I love writing. But I don't sit up at night thinking, should I do writing or sex? Because career decisions are not decisions about 'what do I love most?' Career decisions are about what kind of life do I want to set up for myself?"

For entrepreneurs seeking to create a satisfying career and income, approaching it on the basis of what you love may not be the way to go.

Entrepreneurship, Ability, and the Value of Hate

Rather than trying to figure out your passion—the thing you love—and attempting to become successful and wealthy from it, you may want to consider approaching it from the opposite direction.

New York Times bestselling author, speaker, and entrepreneur Grant Cardone suggests that if you want to start a successful business, focus on your talents and abilities: "Everyone has some special thing," he wrote in his book, How to Make Millions in Business. "If you don't, find something you hate and get special at it."

"Something you hate" is another way of saying "a problem; something that bothers you or someone else."

The essence of entrepreneurism is solving people's problems … for a fee. An entrepreneur sees a need and fills it; they identify a demand in a market and provide the product or service to it.

Gardening, cleaning, and painting businesses, promoted properly, can often thrive because most people don't want to do those jobs themselves. It's a problem that people are willing to pay someone else to handle. Web developers, SEO experts, and related internet professions have done very well in the past 20 years or so because, for the average prospect, these technical subjects are daunting—they are more than willing to pay the expert to handle it.

So, if a person can identify problems—a need, want or set of less-than-optimum circumstances—and has the willingness and skill to address those problems, they can be on their way to profitable entrepreneurism.

Not everyone has "some special thing." In that case, look around. Is there a problem or need in your life or the world around you? Perhaps something that annoys you that you wish you could change? Chances are, it annoys other people too … and they would pay to have it fixed.

For instance, a parent became aware of low and declining literacy scores in the schools in her state. She knew that semi-literacy and illiteracy could limit what a person could accomplish in life. But, more personally, she dreaded having to deal with illiterate people. So, she attacked illiteracy by starting a tutoring business in her area. She found that other parents were at their wit's end with the school's failure and were willing to pay someone for results.

The more people you can solve a problem for, the more money you'll make. Two modern examples of this are Uber and Airbnb—global companies which solve the problems of the high costs of taxi service and travel accommodations, respectively. Uber, founded in 2009, had revenue of $1.5 billion in 2015; Airbnb, founded in 2008, had 2015 revenues of $900 million.

The Take-Away

Entrepreneurship isn't really about what you love, unless what you love can solve a problem for people … and the more of them, the better.

While "hate" may be a strong word, look around your city, country, or the world and identify situations that bother or frustrate you or others. When you begin to look at the world in terms of problems and solutions, you will begin to see opportunities.

If you start a business, you're going to exert time, effort, and money. You can leverage those resources by basing your business on the solution to a problem that affects a larger number of people rather than just a few, thus giving you a potentially larger customer base and revenue.

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Google Redesigns Their Logo … and Why Yours is Crucial for Your Business

On Tuesday, September 1st, Google released yet another redesign of its iconic logo. This is the fifth variation since the company started in 1998.

The new design uses a sans-serif typeface, similar to the one used by Google's newly created holding company, Alphabet. The company stated that the new design reflects the way in which people interact with Google products across all devices and apps.

Designing a logo for your company deserves a lot of your attention. The right logo, by its design alone, has the power to attract new customers to your business. To grow your Business, your logo will be your calling card.

Making a huge change to your image long after you've established yourself can be as risky as changing the phone number that all your clients use to contact you. It can cause havoc for you and for them. Google however, has only ever made slight alterations and not wholesale changes to their logo.

For example, would Nike dare contemplate crossing out their iconic Swoosh? There's no need to Google that answer; the Nike Swoosh has become a globally recognisable logo that attracts many consumers to the brand. In fact, prior to 1995, the word "Nike" would accompany the Swoosh on all merchandise. However, due to the instantly recognizable nature of the Swoosh, and as a form of de-branding (to appear less corporate and more personal), Nike successfully uses the Swoosh as a stand-alone brand logo.

Here are a few points to help you understand the importance of a logo for your business:

The Face of Your Company

Think of it as a graphical embodiment of your entire company: the values, the service, the ethos. Minute details such as colors, fonts and images symbolize important information to help customers identify your core brand.

When your business becomes successful, your logo will become your stamp of success; letters, emails, merchandising and marketing material will proudly display your highly recognizable "face" without the need for much explanatory text.

Take McDonald's' legendary "Golden Arches" symbol as an example. According to an article on Business Insider, a survey by Sponsorship Research International found that 88% could identify the arches and only 54% could name the Christian Cross (as reported by Fast Food Nation).

When you create a logo that is as identifiable as McDonald's, you're on the right path.

The Specifics of Design

Whether your style preference is minimal or elaborate, the most important factor is whether your logo is effective. Be sure that you choose design, colors and images relevant to your company so that customers can almost get a concept of your company just by looking at the logo.

Let it speak to customers in a way that is inviting, memorable and informative.

Google's colors are instantly identifiable and the lettering is clear, comprehensible, and accessible. It's not harsh or edgy—qualities that would not as effectively convey the character of their user-based service.

Typically, cutting-edge firms and tech companies tend to have angular lines to convey speed, while service-oriented firms have rounded logos to provide a sense of trust. Consider the logos of the following tech companies:

• Microsoft
• Hewlett-Packard
• Canon

Compare them to the following service-based firms:

• UPS
• Bupa
• Vistaprint

There are exceptions to this unwritten rule. If you're going to break it, make sure that the final logo doesn't express the wrong "vibe" through style elements that are contradictory to your company's philosophy.

Know your company. Design accordingly.

Return on Investment

It's worth noting that a well-designed logo suggests far more professionalism and credibility, compared to a poorly designed, cheaper logo. And in today's market, where mediocrity is not tolerated, it is vital that you expend that extra effort and money on the design. After all, your logo will appear on all of your marketing campaigns, so the last thing you want to do is repel customers with amateurism—defeating the entire purpose of marketing.

Some of the world's biggest companies spend millions of dollars on their logos because they realize the importance of a good brand and image. In 2000, BP (British Petroleum) spent $208 million (£136m) introducing its current sunflower design. Some companies can easily spend thousands of dollars altering single details such as font and color.

Over time, as customers begin to familiarize themselves with your logo, they'll begin to trust the company behind "the face" and will be more likely to respond actively to successive encounters with the logo—potentially leading to increased customers and sales.

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AskMattLloyd Episode 196: "What is the no. 1 skill an entrepreneur needs...

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MOBE Training - How to Get Consistent, High-Quality Traffic

Many Internet marketers who are just starting out share the same frustrations about traffic.

Either they can’t get consistent traffic, or the traffic they’re getting doesn’t convert, or they don’t have $10,000 to test 20 different traffic sources in hopes to find one or two that are profitable.

But what if I managed your traffic campaigns for you? Would that be a solution? I’m talking about going and cherry picking all of my proven traffic sources and then placing your ads there. Sound good?

Buying Power Advantage

The reason I’m asking is because MOBE will soon be opening a new traffic co-op. Now, maybe you’ve been involved with co-ops before, but this one is very different. You’ve never seen a co-op quite like this one. I promise.

For starters, I’m personally going to test it first. And I’m going to cherry pick exactly which traffic sources convert. If they don’t convert, we won’t use them. Period.

Of course, the main advantage is that MOBE has a huge buying power—and we’re in a position to leverage it on your behalf.

For example, let’s say you want to do a solo ad that costs $1,000. So, you go to the solo ad vendor and ask for the best possible deal they can give you. The vendor will say, “Well, it’s a thousand dollars, just like it says on the website.”

However, if I go to that same vendor and tell him I want to buy 50 of those solo ads over the next three months, do you think they’ll be willing to negotiate a bit more based on the volume I’m doing? Of course, they will. That’s collective buying power and I’m leveraging MOBE’s size and reach in exchange for discounts.

And when you’re talking about spending $100,000 per month on traffic at a minimum, you can often get somewhere between 30 percent and 40 percent off retail. That’s hugely important because it can mean the difference between being profitable or being stuck and unable to grow your business.

 

Margin Protection

There’s a saying in Internet marketing: you make your money when you buy thetraffic.

If you’re always paying retail for traffic, chances are, that’s your margin. And it’s very hard to be profitable when your margin is being eaten up by advertising costs.

But when you buy traffic at wholesale costs—as MOBE will do on your behalf because we have the volume—you save a lot. You get much, much better deals.

Quality Control

I’m always on the lookout for high quality traffic sources and, at MOBE, we know what to look for. For example, we always make sure we’re going to traffic sources that are constantly replenishing their leads. Otherwise, the same leads would keep seeing the same offer over and over, and it would just be a matter of time before they stopped buying.

Another way we gauge the quality of a traffic source is by looking at how often their leads have been exposed to MOBE. The vendors we’ll be doing deals with have very little exposure to MOBE and the reason is simple: the average MOBE partner doesn’t buy $1,000 solo ads. The vast majority of them spend closer to $100 on a solo ad.

Finally, you need to understand that many of the traffic sources I’m looking at have a minimum buy-in, usually in the range of $10,000.

So, these are traffic sources that many of our partners wouldn’t be able to work with on their own. But with us investing on your behalf, you can gain access to these vendors—and their high quality, untapped leads.

Matt Lloyd

 

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