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Thursday, 31 March 2016

MOBE Digital Audio Marketing Review

MOBE Digital Audio Marketing Review
With the rise of online radio came the opportunity for digital audio advertising through streaming platforms like Pandora and Spotify, but is this latest trend worth spending your money on? Find out in this short but comprehensive MOBE review below.

There Is a Huge Market


Pandora alone has 81 million subscribers, with a large majority subscribed under 'freemium accounts'. These means millions of potential customers will be exposed to your advertisement when the access their free accounts online.

Its Targeted


Audio streaming platforms offer targeted marketing that lines your advertisement with your potential clients. This includes people in your local area, and other demographics you might be targeting. So a majority of people exposed to your advertisement already have interest in products like yours, hence conversion rates are likely to be high.

Less Clutter 


Most audio streaming platforms offer only one advertisement per interaction. Consumers won't be exposed to a commercial every few minutes, which generally makes them tune off or become indifferent to advertisements. Instead they will hear your and repeatedly through their interaction, which will imprint information about your product clearly.

No Push Marketing


Consumers do not like having advertisements pushed into their private space, for example, pop up advertisement while they are browsing. They might develop a negative view of a company that pushes advertisements on them, and not want to use its products. With digital audio streaming, they already expect advertisement because they are on free accounts. 

Alternative Audience Engagement


Audio streaming platforms offer more than just advertisements. You can also engage your consumers through many direct interactions offered by the platforms. For example, in Spotify you can create branded playlists with tracks chosen by your consumers. Whenever a user accesses that playlist, they will be exposed to your company information.



Digital audio marketing offers a new way to connect with a large pool of potential customers worldwide in a non-evasive manner. It is growing tremendously, and gives your advertisements a unique airplay per interaction. Because of its many perks, this MOBE review comes to a conclusion that digital audio advertising should definitely be part of your marketing campaign.

Matt Lloyd Advice on Selecting a Traffic Method

Matt Lloyd Advice on Selecting a Traffic Method
One question most affiliate marketers and online entrepreneurs usually ask is 'How can I find a traffic generation method that does not cost a lot?' When addressing this question, Matt Lloyd says this is the wrong question to ask. Marketers should rather be asking 'What traffic method is going to generate the greatest return on investment?'. He says one of the biggest mistakes new marketers make is sourcing for traffic generation methods with an intent of spending the least amount of money possible. The think that because they spend less on purchase, the expenditure will not cut much into their investment returns.

Investment Return Versus Investment Cost

The investment price, however has nothing to do with the value it can create. Instead of choosing a lower investment traffic method, study your available options and find the one that will offer the best returns. For example, a $5 source of traffic that offers you mere clicks, or a $200 source that guarantees a certain number of buyers. Of course the wise decision will be the $200 source, which even though might cost a lot more than the first option, you know you will make good returns from it.

Final Thought

It's easy to choose the cheapest traffic sources when you are just starting out and have very little money to spend, but the learning curve from can be quite steep. It could take months for you to get it right, especially if you are working a day job and have only so little time to spend. Your time will be consumed by maintaining the blog and creating search engine friendly content, when you should be growing your lists and converting your leads to sales. So, to answer the question 'which traffic method is going to give you the best return on investment', Matt Lloyd advises paid traffic that can guarantee you actual buyers.

Monday, 7 March 2016

Do What You Hate and the Money Will Follow - Mobe Training

Do What You Hate and the Money Will Follow - Mobe Training
Doesn't everybody wish they could wake up on Monday morning before the alarm goes off and, with the giddy anticipation of a joyous and productive day, dash off to their office or studio (or the beach) to make another day's handsome living doing what they love?

There are conflicting opinions about the wisdom and practicality of doing what you love for a living. However, finding something you hate could potentially net you a goldmine.

What's Love Got to Do with It?

A recent national survey reveals that more than 50% of all U.S. workers are dissatisfied with their jobs. Worse, it's the eighth straight year that The Conference Board has found this to be the case while conducting their Job Satisfaction survey.

You probably know the feeling—the dread and emptiness that creeps up slowly on you Sunday mid-afternoon. By Monday morning, it's a full-blown feeling of dullness, like sucking the vibrant color out of a rainbow. Time to go back to your no-longer-interesting (or maybe never-was-interesting) job.

Does a person become dissatisfied with their job because (a) the job actually is a bad fit for them and devoid of challenge, or (b) because they believe they could "do what they love and the money will follow?" There aren't any statistics that answer this question, but it's likely a bit of both.

The idea seems to originate with Marsha Sinetar's 1989 book, Do What You Love, The Money Will Follow. Criticism of the book cites an absence of solid instruction on how to do it, while leaning instead toward the idea that lack of self-esteem is what keeps people in unsatisfying jobs.

Sinetar's idea implies that you should somehow be able to make money doing what you love. The fact is, people may love a lot of things—activities they've chosen to do because they love them. These activities don't always translate into money though.

Wisconsin-based author Penelope Trunk, who has founded four startups, sees absurdity in the idea of focusing one's work life on what you love. In her blog, she writes:

"So it's preposterous that we need to get paid to do what we love because we do that stuff anyway. I am a writer, but I love sex more than I love writing. But I don't sit up at night thinking, should I do writing or sex? Because career decisions are not decisions about 'what do I love most?' Career decisions are about what kind of life do I want to set up for myself?"

For entrepreneurs seeking to create a satisfying career and income, approaching it on the basis of what you love may not be the way to go.

Entrepreneurship, Ability, and the Value of Hate

Rather than trying to figure out your passion—the thing you love—and attempting to become successful and wealthy from it, you may want to consider approaching it from the opposite direction.

New York Times bestselling author, speaker, and entrepreneur Grant Cardone suggests that if you want to start a successful business, focus on your talents and abilities: "Everyone has some special thing," he wrote in his book, How to Make Millions in Business. "If you don't, find something you hate and get special at it."

"Something you hate" is another way of saying "a problem; something that bothers you or someone else."

The essence of entrepreneurism is solving people's problems … for a fee. An entrepreneur sees a need and fills it; they identify a demand in a market and provide the product or service to it.

Gardening, cleaning, and painting businesses, promoted properly, can often thrive because most people don't want to do those jobs themselves. It's a problem that people are willing to pay someone else to handle. Web developers, SEO experts, and related internet professions have done very well in the past 20 years or so because, for the average prospect, these technical subjects are daunting—they are more than willing to pay the expert to handle it.

So, if a person can identify problems—a need, want or set of less-than-optimum circumstances—and has the willingness and skill to address those problems, they can be on their way to profitable entrepreneurism.

Not everyone has "some special thing." In that case, look around. Is there a problem or need in your life or the world around you? Perhaps something that annoys you that you wish you could change? Chances are, it annoys other people too … and they would pay to have it fixed.

For instance, a parent became aware of low and declining literacy scores in the schools in her state. She knew that semi-literacy and illiteracy could limit what a person could accomplish in life. But, more personally, she dreaded having to deal with illiterate people. So, she attacked illiteracy by starting a tutoring business in her area. She found that other parents were at their wit's end with the school's failure and were willing to pay someone for results.

The more people you can solve a problem for, the more money you'll make. Two modern examples of this are Uber and Airbnb—global companies which solve the problems of the high costs of taxi service and travel accommodations, respectively. Uber, founded in 2009, had revenue of $1.5 billion in 2015; Airbnb, founded in 2008, had 2015 revenues of $900 million.

The Take-Away

Entrepreneurship isn't really about what you love, unless what you love can solve a problem for people … and the more of them, the better.

While "hate" may be a strong word, look around your city, country, or the world and identify situations that bother or frustrate you or others. When you begin to look at the world in terms of problems and solutions, you will begin to see opportunities.

If you start a business, you're going to exert time, effort, and money. You can leverage those resources by basing your business on the solution to a problem that affects a larger number of people rather than just a few, thus giving you a potentially larger customer base and revenue.