Matt Lloyd Advice on Selecting a Traffic Method

One question most affiliate marketers and online entrepreneurs usually ask is 'How can I find a traffic generation method that does not cost a lot?' When addressing this question, Matt Lloyd says this is the wrong question to ask. Marketers should rather be asking 'What traffic method is going to generate the greatest return on investment?'. He says one of the biggest mistakes new marketers make is sourcing for traffic generation methods with an intent of spending the least amount of money possible. The think that because they spend less on purchase, the expenditure will not cut much into their investment returns.

Investment Return Versus Investment Cost

The investment price, however has nothing to do with the value it can create. Instead of choosing a lower investment traffic method, study your available options and find the one that will offer the best returns. For example, a $5 source of traffic that offers you mere clicks, or a $200 source that guarantees a certain number of buyers. Of course the wise decision will be the $200 source, which even though might cost a lot more than the first option, you know you will make good returns from it.

Final Thought

It's easy to choose the cheapest traffic sources when you are just starting out and have very little money to spend, but the learning curve from can be quite steep. It could take months for you to get it right, especially if you are working a day job and have only so little time to spend. Your time will be consumed by maintaining the blog and creating search engine friendly content, when you should be growing your lists and converting your leads to sales. So, to answer the question 'which traffic method is going to give you the best return on investment', Matt Lloyd advises paid traffic that can guarantee you actual buyers.

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AskMattLloyd Episode 196: "What is the no. 1 skill an entrepreneur needs...

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MOBE Training - How to Get Consistent, High-Quality Traffic

Many Internet marketers who are just starting out share the same frustrations about traffic.

Either they can’t get consistent traffic, or the traffic they’re getting doesn’t convert, or they don’t have $10,000 to test 20 different traffic sources in hopes to find one or two that are profitable.

But what if I managed your traffic campaigns for you? Would that be a solution? I’m talking about going and cherry picking all of my proven traffic sources and then placing your ads there. Sound good?

Buying Power Advantage

The reason I’m asking is because MOBE will soon be opening a new traffic co-op. Now, maybe you’ve been involved with co-ops before, but this one is very different. You’ve never seen a co-op quite like this one. I promise.

For starters, I’m personally going to test it first. And I’m going to cherry pick exactly which traffic sources convert. If they don’t convert, we won’t use them. Period.

Of course, the main advantage is that MOBE has a huge buying power—and we’re in a position to leverage it on your behalf.

For example, let’s say you want to do a solo ad that costs $1,000. So, you go to the solo ad vendor and ask for the best possible deal they can give you. The vendor will say, “Well, it’s a thousand dollars, just like it says on the website.”

However, if I go to that same vendor and tell him I want to buy 50 of those solo ads over the next three months, do you think they’ll be willing to negotiate a bit more based on the volume I’m doing? Of course, they will. That’s collective buying power and I’m leveraging MOBE’s size and reach in exchange for discounts.

And when you’re talking about spending $100,000 per month on traffic at a minimum, you can often get somewhere between 30 percent and 40 percent off retail. That’s hugely important because it can mean the difference between being profitable or being stuck and unable to grow your business.

 

Margin Protection

There’s a saying in Internet marketing: you make your money when you buy thetraffic.

If you’re always paying retail for traffic, chances are, that’s your margin. And it’s very hard to be profitable when your margin is being eaten up by advertising costs.

But when you buy traffic at wholesale costs—as MOBE will do on your behalf because we have the volume—you save a lot. You get much, much better deals.

Quality Control

I’m always on the lookout for high quality traffic sources and, at MOBE, we know what to look for. For example, we always make sure we’re going to traffic sources that are constantly replenishing their leads. Otherwise, the same leads would keep seeing the same offer over and over, and it would just be a matter of time before they stopped buying.

Another way we gauge the quality of a traffic source is by looking at how often their leads have been exposed to MOBE. The vendors we’ll be doing deals with have very little exposure to MOBE and the reason is simple: the average MOBE partner doesn’t buy $1,000 solo ads. The vast majority of them spend closer to $100 on a solo ad.

Finally, you need to understand that many of the traffic sources I’m looking at have a minimum buy-in, usually in the range of $10,000.

So, these are traffic sources that many of our partners wouldn’t be able to work with on their own. But with us investing on your behalf, you can gain access to these vendors—and their high quality, untapped leads.

Matt Lloyd

 

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MOBE - The One Thing You Need To Succeed In LifePath

Forget about age. Forget about past experience. In fact, forget about your past all together. It won't determine your success in starting your very own LifePath business.

What will you ask?

Desire. Scratch that, a Burning Desire. Sound far fetched? Let me explain.....

I've found that the biggest reason why people fail in starting a LifePath business, or any home based business for that matter, is that they go into it with the wrong attitude. If you think that your buying some magic income generating machine, that runs automatically, then think again. Its those that put in the work in the beginning to set themselves up, that go on to make six figure incomes in a month.

'But Matt, isn't the whole reason for buying a LifePath home based business that you can work less and earn more?'

Sure- look, I'm not saying that you have to put in 10 hour days. What I am saying is that you must be consistent with your efforts, even if its only for one or two hours a day. Personally, I put in three solid hours, but I'm aiming high. Its not so much about the hours you put in, but rather its about the action you take.

I've had associates ring me up and say 'Matt, I'm not getting results, what am I doing wrong, why is this so hard, etc, etc'

Then I ask, 'Ok, so tell me, what have you done today to create more leads? What have you done to develop your leadership abilities? What have you done to help your own team members succeed?'

And then come the excuses....

This isn't really a hard business- the system is there, and has been proven countless times. But its up to each of us to ensure we follow it, and to ensure our own team members follow it.

Here it is;

1.) Generate a lead
2.) Contact your lead, and qualify whether they are right for the business
3.) Direct them to one of our information sessions- eg a webinar, or website
4.) Call them back, and collect a decision.

Easy right?

Till next time my friends,

Matt Lloyd
www.theroadleasttravelled.com

The hardest phase in starting any business is the beginning. Its here that you either sink or swim.

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Twitter Is for Twits

It seems that every week there's some new fang dangle internet marketing tool that is going to change everything.

Twitter is one of them. It's everywhere. People are talking about it on the radio, on TV... heck, last night David Letterman was talking about it on the Late Show.

You'd think with all of these trillions of people using it, that there'd be some way to tap into it and promote your business.

Well, 4 or 5 months ago, I thought that. But to be honest, I've always thought (and I know I'm not the only one) that it's kinda lame.

I mean, who wants to be sitting at their computer writing things like:

'Going to bed'

'Just got a coffee...mmm, coffee wakes me up'

'My dog is out the window- she is a labrador'

Do people really care about that?

Well apparently they do, because everyone's using it.

So I wanted to get in on this and see if I could get new leads with it.

I decided I'd outsource it.

I went on Elance, found a 'Social Media Expert' (don't ask me what the qualifications are for that one) and negotiated a price.

In fact, I was surprised just how cheap it was.

$50 for 1000 followers. Bargain!

The lady expert told me it'd take about a week or two to get a 1000, so it might take some time to build up a following.

Well, fast forward 3 or 4 months, and I now have over 5,000 followers.

5,000 fans, who are hanging onto every word I utter.

And each of those 5,000 have others who can see there page, so there could be tens of thousands of fans listening to me.

I'm practically famous.

So you'd think with all of my fans, that if I just tweeted once or twice about my home business and threwe in a couple of URLs that I'd get at least 10 leads.

I mean c'mon, 10 leads out of 5000 people...that's like a .001% response rate- I'm not asking for much here.

Well my friends, I'm sad to say that after having been doing exactly that for the past few months, the total number of sales I've had as a result of my Twitter tweets adds up to....

0. Nada. Nilch. Not one.

In fact, I don't think I've even got one lead. Not one measly lead!

So now that I'm a little bit wiser, I'm telling you all that Twitter is over-rated.

It's really all just a bunch of hype, and the reason it's become the hot new topic among internet marketers is because there's so much money to be made on selling courses on Twitter.

Either that, or maybe I'm just not doing it right (which wouldn't be the first time).

What do you guys think about this? Have any of you used Twitter and gotten results?

If so leave me a comment, I'd love to know what you're doing to get results with it.

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