Matt Lloyd Guidelines: How to Define a Strong Customer Avatar

A customer avatar is an imaginary person that describes the ideal demographic for your business. This avatar is a composite of many characteristics that describe your target market—the customers your business desires the most. The characteristics will vary depending on what...

Read More

MOBE Training - 3 Steps to Developing a Winning Content Marketing Strategy

A content marketing road map can and should be a nice blend between strategy and execution. To get started, think about your content marketing road map as a document with the following table of contents What do you want to achieve? (Content marketing strategy) How will...

Read More

How to Manage Your Time: Lessons from the Cat

As the founder of MOBE, I find myself juggling an awful lot of tasks and projects from day to day. I am full of ideas and always motivated to grow the company. I also love getting out there and meeting people that have joined the business. The problem is, there are only...

Read More